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Chinese Broadcasting to Africa:Ideology and Strategy
Author(s): 
Pages: 52-57
Year: Issue:  6
Journal: WEST ASIA AND AFRICA

Keyword:  国际广播非洲受众中国国际广播电台落地;
Abstract: 进入21世纪以来,各国对非洲国际广播的特点发生了很大变化.为应对这种变化带来的挑战,中国对非洲广播通过与非洲有关国家传媒机构的合作,加快节目本土化的步伐,增加了落地频率,取得了长足进步.中国国际广播电台的对非洲广播取得了良好效果,得到了非洲有关国家政界人士的高度评价,同时也收到了各界受众的良好反馈.在新形势下,中国对非洲国际广播仍需要不断更新传播理念,适时制定和实施新的广播战略与策略,为促进中国与非洲政治、经济、文化等方面的交流发挥更大作用.
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