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Issue:
On "I-You" Relational Structure in Television Communication
Author(s):
CHEN Li-qiang
Pages:
11
-
14
Year:
2008
Issue:
5
Journal:
JOURNAL OF HUNAN MASS MEDIA VOCATIONAL TECHNICAL COLLEGE
Keyword:
电视传播
;
人际交流关系
;
"我-你"关系
;
Abstract:
传播者千方百计地在电视传播中模拟人际交流方式,以形成叙述者与接受者之间的"我-你"关系.主要方法有声画层面的受众缝合、节目层面的受众互动及频道层面超级叙述者的话语引导.
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