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On "I-You" Relational Structure in Television Communication
Author(s): 
Pages: 11-14
Year: Issue:  5
Journal: JOURNAL OF HUNAN MASS MEDIA VOCATIONAL TECHNICAL COLLEGE

Keyword:  电视传播人际交流关系"我-你"关系;
Abstract: 传播者千方百计地在电视传播中模拟人际交流方式,以形成叙述者与接受者之间的"我-你"关系.主要方法有声画层面的受众缝合、节目层面的受众互动及频道层面超级叙述者的话语引导.
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