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Eco-Concept in Contemporary Consumer Consciousness and Visual Communication in Advertisements
Author(s): 
Pages: 16-18
Year: Issue:  2
Journal: DECORATION

Keyword:  消费意识生态观念广告视觉传达;
Abstract: 广告的视觉传达作为引导即将进入生态文明时代大众消费的重要方式,其内涵必将反映生态文明的思想,其形式也必将顺应新的时代潮流走向视觉生态化.因此,面向未来的消费意识中的生态观念与广告视觉传达的关系研究也正在成为该领域中的热点课题之一.
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