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nuo ji ya cheng gong de guan jian yin su fen xi
Author(s): 
Pages: 69-70
Year: Issue:  4
Journal: HEILONGJIANG FOREIGN ECONOMIC RELATIONS & TRADE

Keyword:  诺基亚专业化引领;
Abstract: 芬兰品牌诺基亚1991年开始全面进军移动终端产业,它从在通信领域几乎为零的品牌资产到世界100个最有价值品牌的第5位,仅仅用了10年的时间,创造了一个品牌发展的奇迹.不少人认为,诺基亚的成功源于专业化经营战略.本文分析了诺基亚的经营历程后,得出充分把握市场趋势、根据市场需求和变化不断调整战略、抓住最前沿、最活跃、最代表发展方向的领域是诺基亚成功的关键因素.
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