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lun zhong guo ling shou ye de hui yuan zhi ying xiao
Author(s): 
Pages: 82-83
Year: Issue:  4
Journal: HEILONGJIANG FOREIGN ECONOMIC RELATIONS & TRADE

Keyword:  会员制营销零售业;
Abstract: 近十年来,会员制作为一种高级营销模式而备受中国商家的青睐.但是,会员制进入中国已有十几年时间,发展现状却并不理想,对于会员制在中国发展所遇到的种种问题,提出了自己的观点和看法:会员制模式本身没有问题,如何培养会员顾客、如何巩固会员顾客的忠诚度、如何落实会员的实际利益,这些是会员制发展需要解决的问题.
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