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Issue:
Moral Management of Advertising
Author(s):
HUANG Chang-nian
Pages:
66
-
68
Year:
2008
Issue:
1
Journal:
JOURNAL OF NINGBO UNIVERSITY OF TECHNOLOGY
Keyword:
广告道德管理
;
理由
;
对象
;
措施
;
Abstract:
目前我国的广告管理.常常忽视或漠视道德管理,本文阐述了广告道德管理的理由,分析了广告道德管理的对象,提出了广告道德管理的措施.
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