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Measurement of satisfaction degree about Hongqi chain stores and some improvement suggestions
Author(s): 
Pages: 152-156
Year: Issue:  z1
Journal: JOURNAL OF CHENGDU UNIVERSITY OF INFORMATION TECHNOLOGY

Keyword:  顾客满意度测评红旗连锁;
Abstract: 顾客满意状态与企业利润率之间有着密切的联系,提高顾客满意度成了许多企业的重要经营目标.对红旗连锁的现状进行了分析,确定顾客满意度的各项指标与权重,建立了一个完善的指标和级度体系,通过对红旗连锁的顾客展开调查,综合评价了顾客现有的满意程度,并提出了提高顾客满意度的途径.
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