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Apriori algorithm CRM Application
Author(s): 
Pages: 87-90
Year: Issue:  2
Journal: JOURNAL OF LIAONING PROVINCIAL COLLEGE OF COMMUNICATIONS

Keyword:  关联规则Apriori算法频繁项集支持度计数;
Abstract: Apriori算法作为一种典型的关联规则算法,将其应用在CRM中,对于促进CRM进一步向智能化发展,提升CRM价值起到非常重要的作用.本文从关联规则的概念、算法着手,介绍关联规则的概念与关联规则的几种方法;然后对Apriori算法的基本原则、方法的步骤,以及在CRM中应用的流程进行了论述;最后结合例子对Apriori算法的应用进行了探讨,介绍了具体的应用方法以及应用范围.
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