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chuan tong wen hua jin ru xiao fei she hui de bao zhuang gai zao tu jing
Author(s): 
Pages: 96-98
Year: Issue:  1
Journal: HEILONGJIANG SOCIAL SCIENCES

Keyword:  传统文化消费社会包装改造鲍德里亚;
Abstract: 目前的中国已表现出许多消费社会的特征,许多传统文化也成为消费品.由于传统文化的消费主体已不再是文人士大夫和文化精英,因而有必要对传统文化进行包装和改造,以使其转换为适合大众消费口味的文化形式.通过去除深度模式、图像化、类像化等包装改造途径,传统文化才可以进入消费社会.经过这样的包装改造后,传统文化在消费社会成为具有平面化、碎片化特征以及注重感观刺激效果的后现代文化.
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