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Association of McDonald's Logo Colour with Present Chinese City Colour
Author(s): 
Pages: 36-38
Year: Issue:  1
Journal: DECORATION

Keyword:  麦当劳标志用色环境色彩色彩调研;
Abstract: 本文从麦当劳的标志用色引出中国的城市色彩存在的问题,特别是通过对拥有"亚洲第一大居民区"称号的北京市望京地区建筑立面色彩进行实地调研的方式,反映了当今国内城市色彩建设的混乱现象,并提出相应的色彩改造建议.
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