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lv you ruo shi di yu cha yi hua ying xiao ce lue yan jiu yi gui lin shi quan zhou xian wei li
Author(s): 
Pages: 119-122
Year: Issue:  1
Journal: COASTAL ENTERPRISES AND SCIENCE & TECHNOLOGY

Keyword:  弱势旅游地差异化营销策略旅游开发;
Abstract: 一个地区拥有良好的旅游要素和旅游资源,并不等于就一定能把旅游业做大,因为在旅游业进入了营销主导时期后,旅游营销成为旅游业发展的重要因素.如何对弱势旅游地进行差异化营销的旅游开发是当前旅游规划与开发的热门话题.文章以广西桂林市典型的旅游弱势地--全州县为实例进行分析,并提出差异化营销策略的具体方案.
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