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zhong xiao xing lv xing she de shi chang fen xi yu ding wei
Author(s): 
Pages: 123-124,122
Year: Issue:  1
Journal: COASTAL ENTERPRISES AND SCIENCE & TECHNOLOGY

Keyword:  中小型旅行社经营现状对策;
Abstract: 中小型旅行社在经营管理上普遍存在着产品单一、创新不足,内部管理不规范、经营成本高和企业发展资金缺乏、促销力度不够、效果不佳诸多问题,结合旅游经济学的理论和实践,文章探索和分析了我国中小型旅行社行业的内、外部环境,并提出相应对策和建议.
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