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Issue:
My guozhong small shipping enterprise's reversion marketing analysis
Author(s):
Chi Na
,
Liang Songbo
Pages:
15
-
16
Year:
2006
Issue:
6
Journal:
CHINA WATER TRANSPORT(ACADEMIC VERSION)
Keyword:
中小航运企业
;
逆向营销
;
应用
;
Abstract:
中小航运企业是我国航运市场上一个重要参与主体,但其营销劣势也非常明显,一个系统有效的营销战略已成为企业发展的必须.本文从中小航运企业现状分析入手,介绍了逆向营销的基本思想和航运服务的四大特征,提出了中小航运企业应用逆向营销策略制定战略的新思路,最后提出了一些应用建议.
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