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My guozhong small shipping enterprise's reversion marketing analysis
Author(s): 
Pages: 15-16
Year: Issue:  6
Journal: CHINA WATER TRANSPORT(ACADEMIC VERSION)

Keyword:  中小航运企业逆向营销应用;
Abstract: 中小航运企业是我国航运市场上一个重要参与主体,但其营销劣势也非常明显,一个系统有效的营销战略已成为企业发展的必须.本文从中小航运企业现状分析入手,介绍了逆向营销的基本思想和航运服务的四大特征,提出了中小航运企业应用逆向营销策略制定战略的新思路,最后提出了一些应用建议.
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