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Analysis on Yao Ming Phenomenon
Author(s): 
Pages: 14-16
Year: Issue:  6
Journal: ZHEJIANG SPORT SCIENCE

Keyword:  姚明现象解析影响;
Abstract: 姚明作为体育明星,具有体育明星独具的文化蕴涵与功能,他在体育领域的成功以及大众对明星的膜拜,姚明已被视为一种现象:一个代表中国崛起为世界强国的体育符号,一支在中国势不可挡的营销力量,一座通往美国的篮球桥梁,推动世界体育、经济、文化更加紧密互动发展,对我国社会文化产生了深远的影响.
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