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On Differentiating University's Identity, Prestige & Reputation
Author(s): 
Pages: 4-6
Year: Issue:  4
Journal: HEILONGJIANG EDUCATION(HIGHER EDUCATION RESEARCH AND APPRAISAL)

Keyword:  大学形象大学品牌大学声誉;
Abstract: "塑造大学形象,打造大学品牌,提高大学声誉"成为越来越多高校的口号,高校发展战略也日益重视学校的形象、品牌和声誉问题.毫无疑问,形象、品牌和声誉是相互有着密切联系的三个概念,但三者之间也存在着差别.本文从形象、品牌和声誉这三个词汇的含义出发,结合企业的形象、品牌和声誉,对大学形象、大学品牌和大学声誉三个概念的联系与区别作了初步分析.
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