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China/Asia On Demand
Journal Articles
Laws/Policies/Regulations
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Strategy Research on Sport Sponsorship and Business Cooperation
Author(s): 
Pages: 32-34
Year: Issue:  3
Journal: JOURNAL OF SHENYANG PHYSICAL EDUCATION INSTITUTE

Keyword:  体育赞助商务合作策略;
Abstract: 通过对体育赞助的趋势、目的、商业特征、商务合作以及体育赞助的因素分析,探讨体育赞助与商务合作的策略,促使体育赞助成为体育运动与商业资本结合的契合点,从而更好地促进体育与商务双赢合作目标的实现.
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