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Issue:
Strategy Research on Sport Sponsorship and Business Cooperation
Author(s):
MA Shi-kun
,
QU Run-jie
Pages:
32
-
34
Year:
2006
Issue:
3
Journal:
JOURNAL OF SHENYANG PHYSICAL EDUCATION INSTITUTE
Keyword:
体育赞助
;
商务合作
;
策略
;
Abstract:
通过对体育赞助的趋势、目的、商业特征、商务合作以及体育赞助的因素分析,探讨体育赞助与商务合作的策略,促使体育赞助成为体育运动与商业资本结合的契合点,从而更好地促进体育与商务双赢合作目标的实现.
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