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Sustainable Development of Web-based Education Guided by Relationship Marketing
Author(s): 
Pages: 32-34
Year: Issue:  3
Journal: DISTANCE EDUCATION JOURNAL

Keyword:  关系营销动态信息库转换成本可持续发展;
Abstract: 21世纪,网络教育机构林立,如何在激烈的市场竞争中形成优势,实现网络教育的可持续发展?在关系营销理念的指导下处理好网络教育机构内部与外部的关系,通过建立动态信息库对学习者特征进行全面分析、提供高质量的个性化服务达到对学生的保持,是网络教育得以持续发展的关键.
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