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On Media Transmission and Construction of Notional Images
Author(s): 
Pages: 81-84
Year: Issue:  3
Journal: WOMEN'S ACADEMY AT SHANDONG

Keyword:  媒介传播国家形象建构;
Abstract: 国家形象的建构离不开媒介传播.媒介传播在建构国家形象中具有"传声"与"扩音"、"桥梁"与"纽带"、"反驳"与"斗争"等功能,必须遵循与我有利、以我为主、实事求是、传播致效的基本原则.不仅可以通过自塑法、他塑法、合塑法来实现,同时还应贴近受众思维习惯和信息需求,讲究对外宣传报道的行为艺术,多层次、多维度拓展国际传播渠道.
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