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wan nan gu cun luo de lv you ying xiao gou xiang -- yi shi jie wen hua yi chan xi di hong cun wei li
Author(s): 
Pages: 41-44
Year: Issue:  2
Journal: JOURNAL OF HIGHER CORRESPONDENCE EDUCATION(NATURAL SCIENCES)

Keyword:  文化遗产西递、宏村旅游营销;
Abstract: 世界遗产的旅游开发不能仅仅依靠遗产地名誉的获得,而要结合实际恰当宣传,进而促进旅游的全面发展.本文从皖南古村落在游客心目中较低的知名度入手,根据徽州人内敛的性格和"阴影区理论",从主观和客观两方面分析了产生这种现象的原因,并提出世界文化遗产西递、宏村旅游营销的构想.
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